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Executive
Book Summaries
I recommend Executive
Book Summaries at www.summary.com
highly! Join and pay the yearly fee and receive monthly multiple
3-6 pages summaries of 300-1200 page books that are many times easier to
understand and better than reading the whole books. You can even order summaries of the books
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The 22 Immutable Laws of
Marketing
written by Jack Trout & Al Reiss,
published by MacGraw Hill
Most successful businesses became hugely
sucessfull by following a couple of these immutable laws. Once the laws
make them rich and powerful they then begin breaking them and their
decline or opening for competitors to hurt them is assured. I literally
used this book to pentuple my income and work 1/4 the hours and
out-compete companies 100 x my size
http://www.amazon.com/exec/obidos/ISBN=0887306667/learnasp
Ries site - <read more> button has much good material
http://www.ries.com/books/books.html
"Differentiate or Die" link to a Barnes and Noble sample chapter.
http://troutandpartners.com/
Summary of 22 Laws
http://www.meansbusiness.com/summary_p.asp?FID=8B753EF335E711D29142A3A5005353AC |
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Positiong: 20th
anniversary Edition
written by
Jack Trout & Al Reiss
Required reading for anyone trying to
defeat a strong competitor or just be noticed among many. Teaches how to
use a competitor's strength against them! This 20th anniversary edition
has much new material and a very attractive layout.
http://www.amazon.com/exec/obidos/ISBN=0071359168/learnasp
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Selling The Wheel
written by Jeff Cox & Howard Stevens,
published by Simon & Schuster
Lifecycle of sales showing how an
invaluable invention will make no money unless initial customers are
identified and the sales process is handled properly throughout the many
phases of a product from oblivion to success.
http://www.amazon.com/exec/obidos/ISBN=068485600X/learnasp
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Marketing Warfare
written by Jack Trout & Al Reiss,
published by MacGraw Hill
Great book to help analyzing whether one
company (Palm vs. CE, Linux vs. NT, AOL vs. MSN) will succeed or won't.
Tons of insight into how competing products should understand centuries of
wisdom and not repeat history.
http://www.amazon.com/exec/obidos/ISBN=0070527261/learnasp |
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The Tipping Point
written by Malcolm Gladwell,
published by Little, Brown & Company
This book determines how to tell whether a
product will reach a "tipping point". For many years fax
machines were slow or OK. Suddenly a huge "tipping point"
occurred where EVERY company had them overnnight. Windows 3.1 was
Microsoft's tipping point. Previous releases just did "ok"
before that. It explains how to add the right people and elements to your
product to achieve this goal.
http://www.amazon.com/exec/obidos/ISBN=0316316962/learnasp |
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The 22 Immutable Laws of
Branding
written by Al Reiss & Laura Reiss,
published by MacGraw Hill
AFTER one reads
"22 Immutable Laws of Marketing" and you want to ensure
you don't ruin the "world class brand" you built these laws are
vital.
http://www.amazon.com/exec/obidos/ISBN=0887309372/learnasp |
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Permission
Marketing
written by Seth GodinAmazing
book. Interactivity does NOT mean a Java applet or DHTML! Deals with how
interruption based marketing is dead and what the true meaning of
interactivity and website dialogs really should be.
http://www.amazon.com/exec/obidos/ISBN=0684856360/learnasp |
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Unleashing The Idea
Virus
written by Seth GodinBuilding
on "Tipping Point" and "Permission Marketing". Some
fresh ideas and a lot about sneezing! Deals with how viral marketing is
created, what it is and why it is superior to interruption based marketing.
http://www.amazon.com/exec/obidos/ISBN=0970309902/learnasp |
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Differentiate or Die
written by Jack TroutPeople
are overwhelmed with Choice. Less is more. Learn why a great variety
of models and diversity of product line and strategies hurts rather than
helps .
http://www.amazon.com/exec/obidos/ISBN=0471357642/learnasp |
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